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Why is power boat design so evil? September 13, 2008

Posted by Michael Kowalski in design.
Tags: ,

I don’t mean bad or antisocial or anything like that: I mean power boats are designed to actually look evil. Slanted black glass windows, sinister lines, etc. It’s as if the boat manufacturers go to their product design guys every year: “You know, we really liked last year’s model. But how about if you see if you could make it a bit more, you know… evil. We want people to look at it and think drug barons, maybe even criminal masterminds.” And the designers nod, and say “OK” and go away and cook up a refined design.

Maybe they’re right, and they’ve merely correctly identified their market demographic. Bit weird though.



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